Google's new policy links your private photos to targeted ads
A policy change allows Gmail and Photos data to influence ads for users who connect these apps to AI features.
By Samir Nasser ·
Google has changed its rules. Users who link their personal files to AI tools may now see ads based on that data. This marks a shift for the tech giant. It previously promised not to use these specific files for ad targeting.
The update was spotted by Android Authority. It adds a new exception to the privacy policy. Before October 16th, the policy stated that Google would not use Drive, Gmail, or Google Photos for personalized ads. Now, there is a caveat. The new text says this does not apply if you choose to make that data available to other services.
This affects people who use the Personal Intelligence feature. That tool connects your Drive, Gmail, and Photos to Search and AI Mode. The goal is better recommendations. However, the new terms suggest that sharing this data for AI help also opens the door for more targeted advertising.
Google clarifies what advertisers can and cannot see. They do not get direct access to your files. They also do not see your name or email address. Google says it will not show ads based on sensitive categories. These include race, sexual orientation, religion, and health. The ads will be based on your interests and activity.
The policy explains the mechanism in detail. It states that you may allow services like Search or Gemini Apps to access data from other apps. This is done to provide a more personalized experience. For example, if you search for mountain bikes, you might see ads for sports equipment on YouTube. This link between your search history and other platforms is now explicitly tied to your personal data.
You still have options to control this. If you want to keep your data separate from ads, you can act now. You can choose which apps to disconnect from the Personal Intelligence features. Alternatively, you can disable Personalized Recommendations entirely. This is done through the Search Services Personalization settings page. It is a simple toggle to manage your privacy.
The stakes are clear for New England readers and others. Your personal photos and emails are more valuable to advertisers than before. If you use AI features to get better answers, you are likely giving Google more context. That context can now shape what you see across its platforms. It is a trade-off between convenience and privacy.
Source: The Verge
